Since our beginnings in 1997, MECCA has redefined the beauty landscape in Australia and Aotearoa (New Zealand), leading in retail innovation and delivering the ultimate beauty experience.

MECCA was created to demystify beauty – curating, celebrating and educating on the best moisturisers and must-have serums, latest makeup trends (and products) and scene-stealing fragrances. Our goal has remained the same since the beginning of our journey—to help our community look, feel, and be their best. After all, a lipstick is just a lipstick until that very first transformational swipe.

With over 25 years of drive (and beauty obsession), MECCA has become Australia’s largest prestige beauty retailer under the leadership of our enterprising founder, Jo Horgan. Empowered by Jo’s gung-ho spirit, we now captivate over four million customers every year through our network of 100+ stores, our brimming digital content, ecommerce platform (and app!), our best-in-class Beauty Loop loyalty program and our Tmall Global presence with an exclusive curation of over 200 of the best beauty brands in the world, and a high-touch, love-filled approach to customer experience.

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