Tim Rob Don Dow

Australian Sports Museum

The Australian Sports Museum, located at the iconic MCG, is dedicated to Australian sport – its history, culture and most memorable moments. I worked with Art Processors to define the visitor experience, as part of a major refurbishment of all galleries in the Museum.

A digital solution, focussing on play and discovery, includes wearable NFC sweatbands that encourage interaction and engagement within the Museum and at home. Sporting themes of competition and teamwork are explored through interactive exhibits and complement physical displays.

Specific scope included:
- Co-design and co-creation
- Workshop facilitation
- Stakeholder engagement
- Experience framework
- Journey mapping
- Circulation and decision points


“We brought this vision to life in a way that really suits the museum's personality.”
— Helen Walpole, Museum Curator, Australian Sports Museum

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The solution has helped bring Australia’s greatest sporting stories to life in a way that all visitors can connect with, regardless of their age, background or personal interest in sport.

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