People are a complicated jumble of thoughts, emotions and needs. We use our head, heart and gut to make decisions, navigate, learn, adapt, understand and interact with the world around us. My strategic approach considers how each element – both human and holistic – connects, informs and re-calibrates the others.
What comes before often frames our perception and forms our expectations. With each new moment and interaction, we re-adjust and set the tone for future experiences. I consider each step and scene in this sequence, nurturing every detail to ensure authenticity and advocacy.
Located in the heart of Hobart, a new precinct has been created around Parliament Square and includes five heritage buildings that have been woven together to house a hotel, function centre, retail and award-winning hospitality venues.
The Tasman is a new Luxury Collection hotel for Marriot in refurbished buildings that span three eras of Hobart civic design - Georgian, Art Deco and contemporary architecture. The strategy helps people understand and navigate the precinct, move through the various spaces of the different building styles, find their relevant entry/exit points, encourage exploration and maintain the characteristics of the precinct.